“The more you can utilize a $20 million jet, the better” says XOJet founder Paul Touw who is my guest today. He shares with us how he has built successful companies by eliminating operational inefficiencies.

In 1996, Paul founded Ariba (ARBA) with the idea of eliminating procurement inefficiency through an online marketplace. Today, Ariba is the dominant business-to-business procurement platform used by 75 percent of the Fortune 500. The company went public in 1999 at a valuation of $115 million, and today has a market cap of $950MM.

Paul’s latest venture, XOJet, offers jet fractional ownership and is tackling the $35 Billion private aviation market. The company focuses on operational scale, technology innovation and customer service; it has the highest revenue-earning utilization of any retail aircraft operator and is the most economical way to own a jet. The company’s ownership model is about 40% less expensive than jet cards, 33% less expensive than fractional solutions and 20% less than traditional ownership

Listen in to hear how Paul has transformed existing markets and created enormous opportunities.