Serial entrepreneur Chris Law founded Indigo Technologies, Tribe.net and Aggregate Knowledge. Tribe was recently acquired by Cisco and Aggregate Knowledge just announced a $20 million series B round. Investors include Kleiner Perkins and Josh Kopelman. Aggregate Knowledge is a web service used by online media and retailers that combines the collective behavior of other users to anticipate and surface relevant suggestions for related products and content. Overstock.com uses the service and during the 2006 holiday season, over 20% of all products purchased at the site were discovered by consumers using the new “discovery window” powered by Aggregate Knowledge. My takeaways from the interview include the importance of listening to what the market is telling you, experimenting quickly and being willing to throw away ideas that don’t work. Listen in to learn from Chris’ experience.

 

 Aggregate Knowledge founder Chris Law [23:36m]: Play Now | Play in Popup | Download (3080)