Today my guest is Jonathan Cobb, the founder and CEO of Kiptronic. The company helps online media publishers generate revenue by providing an easy-to-use ad insertion technology platform. Last year, ad spending totaled $80 million for podcasts and $1.5 billion for online video. By 2011, those numbers are expected to grow to $400 million and $6.2 billion respectively. Kiptronic is well positioned to take advantage of this emerging market. Download the mp3 to hear how they will.

 

 StartupStudio interview with Kiptronic founder Jonathan Cobb [22:54m]: Play Now | Play in Popup | Download (2281)