MerchantCircle co-founder Wayne Yamamoto started an internet media company that helps small businesses use the internet as an effective marketing channel to drive more customers and more revenue through their physical storefronts. They offer blogging and other tools to help business owners interact with, better understand and target customers. By current estimates, there are 14-25 million small businesses in the US and less than 3% are online. MerchantCircle aims to compete against the Yellow Pages for a slice of the estimated $97 Billion dollar local advertising market. Stay tuned for a glimpse into this exciting emerging market.
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