Tazo Tea founder Steve Smith has created what many believe is the most innovative tea brand in the world. After 22 years in the tea industry building Stash Tea into a nationally recognized brand, Steve sold Stash Tea and started Tazo Tea, making a bet he could reinvent the staid tea category. Steve was so successful that Starbucks (SBUX) bought Tazo Tea five years later for over $8 million. Listen in to hear how he did it, where he got his inspiration, and how he is committed to improving the lives of thousands of people in tea growing communities around the world.

 

 Tazo Tea founder Steve Smith [22:02m]: Play Now | Play in Popup | Download (172)